Penelope Burk – Episode 33

Learn not only about starting and running a successful fundraising consultancy, but also some fascinating insights from one of the industry’s leading researchers on what it’s like to be the donor and the experiences that they expect and want from you the fundraiser.

Penelope Burk is the president of Cygnus Applied Research and the author of “Donor-Centered Fundraising” and “Donor-Centered Leadership”.

Learn more about Penelope Burk and Cygnus Applied Research at

Listeners of this podcast can get a 10% discount on Penelope Burk’s recently released 2nd edition of Donor-Centered Fundraising by using coupon code “marketsmart”. Click here to purchase your copy.

Click here to listen on YouTube!

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About the Podcast

How I Built My Fundraising Consultancy is a bi-weekly interview podcast with fundraising consultants. Hear how individual consultants and consulting firm leaders got their start.

Learn what it takes to launch your practice, the tools you’ll need, and the hardships you may face. Discover what it takes to build a fundraising consultancy. Check out How I Built My Fundraising Consultancy by MarketSmart.

New episodes released every other Tuesday!

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