Penelope Burk – Episode 33

Tim Chaten

October 30, 2018

Learn not only about starting and running a successful fundraising consultancy, but also some fascinating insights from one of the industry’s leading researchers on what it’s like to be the donor and the experiences that they expect and want from you the fundraiser.

Penelope Burk is the president of Cygnus Applied Research and the author of “Donor-Centered Fundraising” and “Donor-Centered Leadership”.

Learn more about Penelope Burk and Cygnus Applied Research at www.cygresearch.com.

Listeners of this podcast can get a 10% discount on Penelope Burk’s recently released 2nd edition of Donor-Centered Fundraising by using coupon code “marketsmart”. Click here to purchase your copy.

Click here to listen on YouTube!

Topic Timestamps
• Introduction [00:00]
• Free Audiobook [00:45]
• Introducing Penelope Burk [01:28]
• When did you first know you wanted to work with nonprofits? [02:36]
• What nonprofit sectors do you prefer to work with? [03:55]
• Tell me about your evidence based approach [04:52]
• Tell me about your research [07:36]
• What was it like in the early days of your business? [12:09]
• How do you balance your time between research and helping clients? [16:05]
• Did this increased focus on research encourage you to do speaking engagements? [21:13]
• How has the business grown over the years? [22:21]
• How did you decide to make your first hire? [26:57]
• Free Audiobook [31:03]
• Lightning Round [31:44]
• Where can people find more information about your research and company? [37:43]
• Closing [39:56]

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